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Lisa Ann Schraffa
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(617) 620-5239
28 Maple Park #2, Newton, MA 02459
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lisaannschraffa@me.com
style64.blogspot.com
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Professional Profile
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Twenty years of extensive experience providing retail sales, marketing and sales strategy, development and support of high level consulting engagements and new technology tools. Skilled in successfully identifying, nurturing and building relationships with customers as well as decision makers within large, complex organizations. Ability to conceptualize, understand and break down complicated business processes into manageable steps. Resourceful and creative contributor to achieving corporate goals.
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Professional Accomplishments
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Eileen Fisher
My goal-oriented sales and customer service efforts contributed to an increase in 2012 store revenue by 3.5%, from LY/2011. Company as a whole experienced increased revenue 6% above previous year.
Skilled in combining quality product and excellent customer service to ensure exceptional customer satisfaction and brand loyalty. Gifted in the social arts and skilled at creating deeper connection with clients beyond the product sale.
Assist in the management of the daily operations in a fast-paced retail environment. Proven ability to coordinate and control daily activities, manage event projects and effectively wardrobe and sell a merchandise mix of sale and current product.
Valued member of E.F. social responsibility and grant program committees.
netNumina Solutions
Created and implemented a growth marketing strategy for the prospect and customer base for the Northeast, with a focus on financial services vertical market. With expertise and ingenuity kept 1999 marketing expenses lower than budget.
Member of a management team that achieved growth in revenue from $1.2M to $2.4M/1998, $3.8M/1999, and $14M/2000 (marketing budget per year = 15% or less of total revenue).
M/A-Com
Coordinated and provided up-to-the-minute, competitive cost and price analysis in support of direct sales staff.
Analyzed and communicated to headquarters customer specific requirements to insure the delivery of quality and customer satisfaction.
Open Environment Corporation
Met New England teams’ revenue target for second, third & fourth quarters 1995. Attained 1995 goal of $1M gross revenue.
Developed a marketing strategy to identify and successfully penetrate large, key accounts.
Conceptualized a major marketing event for senior IT executives within Fortune 500 companies; negotiated with VAR/Consulting firm to co-sponsor the event, managed project to successful completion.
Organizational Dynamics Inc.
Consistently held record for highest number of contacts in prospecting within Inside Sales group and recognized as a top performer.
Refined and practiced lead qualifying techniques to be able to quickly identify the key decision maker within a complex organization.
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Work History
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2001 - Present
Sales Associate, Eileen Fisher, Inc. Chestnut Hill, MA
1998 - 2001
Marketing Program Specialist, netNumina Solutions, Cambridge, MA
Marketed and sold high-end consulting services for e-business/web projects, web enabled custom applications and client/server applications for migration to the web.
1996 - 1998
Senior Customer Service Representative, M/A-Com, Lowell, MA
Performed full range of customer service activities for regions by providing support to field sales offices and managed client relationships for a $60M manufacturing organization.
1995 - 1996
Inside Sales Representative, Open Environment Corporation, Boston, MA
Sold leading edge technology tool (multi-platform middleware) and consulting services to Fortune 500 companies utilizing the team selling approach for a start- up company (Spin-off of Cambridge Technology Group).
1990 - 1994
New Business Development Representative, Organizational Dynamics Inc. (ODI), Burlington, MA
Successfully sold "Executive Briefing" seminar on change management to senior executives within Fortune 500 companies.
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Professional Training & Education
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References
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References are available upon request.
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October 11, 2013
Resume ideas...
My friend Diane pulled this together for me... I would love feedback on what you think of the style, content, function vs. traditional. Any and all feedback I welcome it.
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